ZONE REALTY LIMITED, MREINZ POLICY, VISION AND PRACTICE

Company Overview

The company was established by Julija Wilson, AREINZ.
Zone Realty Limited, MREINZ aims to provide a full range of commercial real estate services (sales, leases, trades and property management) to new and existing property owners in the Auckland inner city fringe area.
Establishment of this new business entity was a natural progression for Julija Wilson, AREINZ who has completed numerous property transactions in the area since the commencement of her real estate career in 2004.
There are three languages spoken in Zone Realty Limited, MREINZ: English, Russian and Latvian.

Business Description

Zone Realty Limited, MREINZ is a boutique commercial real estate firm designed to provide a full range of commercial real estate services to the inner city fringe region.
Its sole director Julija Wilson, AREINZ has been leasing, selling and trading inner city fringe properties since 2004. The inner city fringe area of Auckland is characterised by strong community-orientated culture and Zone Realty Limited. MREINZ vision is that in order to become a leading real estate firm it should be active, local, professional and versatile. Therefore, a good knowledge of local properties and people as well as underpinning quality, efficiency and a positive attitude existing within the company shall be its focus at all times.
In addition to acquiring comprehensive expertise in commercial real estate in the inner city fringe area, company’s director Julija Wilson, AREINZ has also received numerous awards, achieved a Diploma in Real Estate and built up both database and trust of over 10,400 local residents. This led to accumulation and maintenance of over 250 listings in Zone Realty Limited, MREINZ available for lease, sale and trade at any given time. In spite of already attained qualifications, Julija Wilson, AREINZ continues her studies at Auckland University to fulfil her ultimate lifetime goal of gaining a Law Degree in order to further advance her knowledge and expertise in the real estate industry.
Zone Realty Limited, MREINZ is focusing on the inner city fringe area: Ponsonby, Arch Hill, Grey Lynn, Kingsland, Herne Bay, St Marys Bay, Westmere, Freemans Bay, Newton, Eden Terrace, etc.

Mission Statement

Short version:
Zone Realty Limited, MREINZ will become a leading boutique commercial real estate firm specializing in the inner city fringe zone through knowing everyone, doing everything and being everywhere.

Full version:
Zone Realty Limited, MREINZ will become a leading boutique commercial real estate firm specializing in the inner city fringe zone through knowing everyone, doing everything and being everywhere.
In order to achieve this we will:
– Continuously enhance our local knowledge;
– Endeavour to know every single property in the area;
– Nourish existing business relationships in the area;
– Provide assistance to local community;
– Provide a full range of services (leases, sales, trades and management);
– Focus on efficiency, quality and client care;
– Uphold positive attitude throughout

ENVIRONMENTAL ASSESSMENT OF THE INNER CITY FRINGE AREA:

Economy

All countries are interdependent to various degrees. Therefore, all economies are affected by global international cycles. New Zealand economy is not an exception. This was particularly evident during last recession in 2008. Property prices decreased, unemployment rates increased and as a result, there were significant issues with liquidity throughout the country. Despite of that, New Zealand and Australia were and still are in a much better shape than the rest of the world.

This is because New Zealand economy is unique. It is reliant on fewer industries that most other countries in terms of trade and income. This is a vital advantage because it means that major industries in New Zealand are less troubled by current international financial difficulties. Also, New Zealand is in a better position with more stable trading partners geographically. Current inflation which is mainly expressed in high cost of essential items and services is gradually off-set by reasonably low interest rates. The latter instigates business confidence and encourages many people to lease, purchase or trade commercial properties.

Auckland inner city fringe region consists of suburbs immediately surrounding the Auckland City Centre: Ponsonby, Grey Lynn, Newton, Grafton, Eden Terrace, Freemans Bay, Herne Bay, etc. Inner city fringe economy is represented by small and medium-sized businesses occupying corresponding properties. Vacant buildings are leased or sold quite quickly due to their proximity to the Auckland CBD. Not surprisingly, the inner city fringe area coped with the recession reasonably well.

Politics and Legislation

New Zealand legislation established the framework for the real estate industry to operate within. Therefore, any changes in relevant Acts, Regulations, Bylaws, etc. initiated by government officials always had significant impact on real estate agents. All real estate agents have to be constantly updated with all changes in legislation in order to implement these in practice. To date, all amendments to the Building Act 2004, Resource Management Act 1991 and Real Estate Agents Act have proven to work well. Real estate industry has improved significantly in all areas of concern.
Latest reduction in tax income for companies from 33% to 28% was also a very positive change. The seemingly small difference of 5% has led to considerable savings in new and existing companies.

Technology

Technology has substantially simplified real estate activities. The internet is now the main tool for both searching and marketing properties.
Intensive use of the internet caused technological growth in all associated areas as well: cell phones, cameras, GPS, etc. Everything can be connected to and synchronised with computers nowadays. In fact, computers have become the core of any business. Moreover, cell phones have become mini-computers too by providing direct access to the internet for checking emails, searching the web, updating records, downloading programs and so on.
All this technological modernisation is of great assistance to real estate agents because it provides more effective and efficient way of performing their day-to-day duties.

Demographics

The Auckland inner city fringe population profile shows its residents are mostly Europeans aged 20-40 who generally rent properties they live in. These are young professionals working full time and earning around $50,000 plus per year. In terms of commercial real estate they are usually customers looking for premises to lease.
The remainder are predominantly Europeans over 40 who own and occupy residential and commercial properties in the region. They are normally customers wanting to purchase more commercial real estate nearby.

Local real estate

Commercial real estate in the Auckland inner city fringe region responded reasonably well to the global recession. Despite obvious issues with liquid assets that most commercial property proprietors had, there were nearly no properties for sale generally. This is because property owners negotiated good arrangements with their banks to keep their assets until such time as property values rose again.

As a result, only few new properties have been listed for sale since 2008. The rest of available real estate was listed on market for quite some time prior. Eventually, all these properties are either sold for asking (or very close to asking) prices or are withdrawn from the market altogether.

There were and still are numerous commercial premises for lease though. However, well-positioned and well-priced properties are normally leased quickly and with minimal rent incentives included. This was evident even during the recession.

Conclusion

Overall, it is Zone realty Limited, MREINZ view that the Auckland Inner City Fringe is the best area to invest in and operate from.

Disclaimer. The contents of this Information Guide are provided as a general outline only for the guidance of prospective purchasers, and do not constitute an offer or for part of any contract. Whilst due care has been taken in the preparation of this guide, no representation is made and no responsibility is accepted for the accuracy of the whole or any part. Interested parties are advised that it is their responsibility to carry out such checks as they deem appropriate on the accuracy of the information contained herein and to satisfy themselves in all respects as to the nature of the property they are proposing to purchase. Neither the whole nor any part of this Information Guide or any reference to it may be included in any public document, circular or statement, without our written approval of the form and context in which it would appear. Zone Realty Limited is not to be held responsible in Contract, Tort or any other way for any accuracy in, omission from, or other defect of whatever kind contained in this Information Guide, and the recipient waives any rights which it may now or in the future against Zone Realty Limited in receiving this information.